The word fiqh, which is used in the Qur'an in the sense of understanding, thinking and making inferences, has been applied in the sense of following an imam in the process of sectarianization and transferring what he said to the next generation. The industrial revolution, capital revolution, information revolution and metaverse revolutions, which manifested itself all over the world until the seventeenth century in the west until the twentieth century, force the classical character of fiqh, which tries to shape the future with reference to tradition, and the intervention power of religion and fiqh related to new business, culture, livelihoods and restricts access areas day by day. Advertising, which has been felt in the society for the last hundred years, constitutes a billion-dollar industry and is expected to be active in many more societies, on the internet, and in the metaverse in the future, although it is in the field of science, culture, and art in modern society, keeping the fiqh away from the field of speech and action is valued by fiqh science and fiqh. It should be considered as a loss on behalf of faithful societies. For this loss to turn into profit, it is necessary to attract the attention of academics who do research in the field of fiqh, to produce, disseminate and spread scientific texts such as books and articles. In our study, scientific research on advertising will be reviewed, and texts on purchases and sales in the past in the field of fiqh, contracts will be evaluated. It is not possible to talk about a literature under the title of fiqh because advertising fiqh is not a field that has been researched yet. Our study strives to fill this gap, will talk about the reasons for opening a new field of literature and will try to talk about the necessary methods.
Anahtar Kelimeler: Law, Fiqh, advertisement